Go Beyond The Screen
Information and tools necessary to make spending decisions in the complex Esports media landscape.
Track hundreds of millions of viewers across over 1.2 million channels for the most complete understanding of the ecosystem.
Tools to help you understand the psychographic, demographic, and geographic profiles of your audience.
Syndicated Ratings Reports
Dig past the surface and get to know who really matters with our brand, team, and league ratings reports.
In Data We Trust
Go beyond the standard viewership metrics using the Waypoint platform. Explore engagement across over 1.2 million channels and track unique viewership, audience movement, and overlap for a true understanding of the esports ecosystem.
Leverage our data and learn which leagues, teams, and tournaments are creating the most value in an increasingly crowded esports space.
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Get The Full Picture
Deploy our tools for a deeper understanding of your viewers. Discover who they are and what they’re interested in outside of the channel and the game.
Case Study: Major Dota 2 Broadcaster over a 5 day period in Q2 2017.
1,207,602 Viewer Hours
Over 1.2 million viewer hours were consumed.
672,733 Unique Viewers
Waypoint's unique viewer measurement estimates the total number of active and engaged viewers.
Products and services that users are actively searching for.
Top 5 In-Market Segments
Cut Through The Noise
Let our syndicated reports provide much needed insight on key aspects of audience preference and behavior. We provide you with an understanding of viewership trends, brand engagement, audience overlap, and much more.
Reach out to us directly to receive custom business intelligence reports on your competition, investments and potential partners.
Scott Nowers, CEO
Scott is a former AppNexus Solutions Consultant with experience scaling digital advertising for clients such as Adobe and Microsoft. Scott founded and sold his first company while still attending Columbia University in New York.
Auwal Odidi, President
Auwal is an MBA with marketing experience at Johnson & Johnson and Roche-Genentech and specializes in leveraging new marketing opportunities using digital solutions. Auwal manages business development and the day to day operations.
Kevin Hsu, Chief Product Officer
Kevin is a former Special Projects Engineer on the USAF MQ-9 Reaper Drone program and most recently spent time on the AppNexus data science team building revenue optimization algorithms. Kevin is in charge of all things data.